View Builders designs and create homes in modular applications. Their vision is to give you a home you can easily customize and modulate to fit your family’s wishes and needs. Wanting to emphasize the importance of options, they wanted an identity that was not limited to one configuration. A branding system was created to showcase the ability to configure, and reconfigure, without becoming disjointed from the core vision. The elements of the logo can include photography and textures to give potential clients a vision of what their homes can be comprised to be. The result is a free-flowing identity system that feels comforting, like a customized home.
View Builders, Client
Minor Design, Agency


