NatureServe
2025 Spring Campaign

With only a themed tagline, Wild Wonders Await—Help Protect Them Now, a handful of copy describing North America’s great outdoors, and a library of breathtaking photography, NatureServe—the authoritative source for biodiversity data throughout North America, working with 60 network organizations and nearly 1,000 conservation professionals to collect, analyze, and deliver biodiversity knowledge that informs conservation action—sought to combine these elements for a spring fundraising campaign. Knowing the campaign needed to captivate an audience of science-enthusiasts, while establishing a new visual approach to NatureServe’s print arsenal, my design solution was position the audience as having the power of impact. This impact creates a ripple effect on nature’s biodiversity—conveyed through the echoing of a hexagon as a simplified representation of NatureServe’s logo and the organization’s reliance on science. These ripples interconnect and flow from flower to meadow to small pollinators all the way to larger mammals, a reflection of NatureServe’s mission.

The concept culminated onto a mailer piece, modular social media graphics that can be mixed and matched among several posts, helping to prolong the campaign over the span of several months, and the customization of digital graphics throughout NatureServe’s website and online fundraising outlets.

NatureServe, Client