End of Year Giving

In an effort to encourage park supporters to purchase a donor medallion at Bayou Greenways Park, Houston Parks Board asked the medallions to be a prominent feature in graphics for their End-of-Year campaign appeal, while serving as their yearly holiday greeting. With only these parameters, the client gave free-reign on visuals and copy. The designed developed revolved around play on traditional holiday songs, rewritten with park-centric twists, and the idea that local park lovers can spread joy when making a donation through the purchase of a medallion and leave a mark on a Houston park dedicated to the City’s unique Bayou Greenways.

Houston Parks Board, Client